GRAPHIC DESIGNER &
Kelly Freeman is a Virginia-based graphic designer and illustrator with proficiency in design software such as Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Acrobat, Microsoft 365, Autodesk Maya, SketchUp, and Procreate. She attended Virginia Commonwealth University (B.F.A., '21) for graphic design and has over 5 years of experience in logo and print design, web design, typography, illustration, and photography.
MY LEVEL IN DESIGN SOFTWARE
HTML & CSS
Dec 2019 - Dec 2020
Sound of Music Studios
Created designs for local bands including posters, flyers, logos, and album covers.
Worked closely with one of the owners of the studio to help promote shows at their venue through continued digital engagement.
Aug - Dec 2020
Worked with a team of designers using Agile Methodologies to help a non-profit organization gain awareness and donations.
Conducted research and interviews to include in final infographics.
Designed and printed booklets to give to donors and potential donors.
Helped facilitate a social media presence resulting in a gained average post engagement of 555 people.
Raised a total of $1,246 within a 2-month period.
Aug 2020 - May 2021
Collaborated with a team of writers, designers, and illustrators to produce a yearly progressive literature and art journal by Virginia Commonwealth University students.
2nd Place 2021 Associated Collegiate Press Best of Show
Aug - Dec 2020
Helped produce an award-winning yearly anthology of literature and art from undergraduate students at Virginia Commonwealth University.
Literary/Arts Magazine Pacemaker Award
1st Place 2021 Associated Collegiate Press Best of Show
Oct 2021 - May 2022
Created various event-specific menus for private parties and wine tastings.
Redesigned the menu for the "Dockside Lounge" and "Commodore's Dining Room" restaurants.
Designed and maintained a brand-new website for easier member and employee access.
Created promotional paraphernalia including posters, photography/videography, and email designs for the Tom Brady Sailing Center and local regattas.
Designed and maintained the monthly newsletter entitled "The Mainsheet".
Jun 2022 - May 2023
Communications & Content Specialist
Collaborated with a small marketing team to develop and implement campaigns for product and service releases.
Edited and maintained the US company webpage via Wordpress, including a bi-weekly blog.
Illustrated custom graphics for web and print collateral.
Designed product and service brochures, guides, and cards optimized for print and web formats.
Maintained company LinkedIn, Instagram, Facebook, and Twitter.
Created educational content for various platforms in tandem with technical trainers and salespeople.
Increased company LinkedIn following by 20% in one-month timeframe.
Aug 2023 - Present
Designer & Copywriter